FreedomSoft makes it simple to distinguish between prospects and leads so you can manage your marketing and follow-up more effectively.
Definitions
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Prospect – A record that has not yet responded to your marketing.
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Example: If you build a list of 1,000 vacant properties in Denver using FreedomSoft’s Lead Finder tool, those 1,000 records are prospects because none have responded yet.
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Lead – A record that has responded to your marketing.
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Example: If you send direct mail to the list of 1,000 vacant properties and one owner calls you back wanting to sell, that record becomes a lead.
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How Prospects and Leads Are Managed in FreedomSoft
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Prospects always live in Lists.
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Adding records with the Lead Finder tool = new list (or update an existing one).
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Importing seller or buyer records = into a List.
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Leads always live in Campaigns.
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Leads enter through responses such as phone calls, text messages, web form submissions, inbound emails, or Zapier automations.
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This structure ensures that your Leads Inbox only contains true inbound leads rather than unqualified prospects.
For more information on FreedomSoft's Leads Inbox, click HERE.